McLaren Racing introduced a brand new multi-year partnership with British American Tobacco.
The settlement will focus "solely on probably decreased danger BAT merchandise and can depend on know-how and innovation," McLaren mentioned. in an announcement.
Tobacco promoting is banned within the sport and McLaren has not indicated whether or not the deal can be mirrored on the livery of the crew's new automobile for the 2019 F1 season, which might be launched Thursday.
"We welcome BAT to the McLaren crew and help their ambition to realize significant and lasting change via innovation," mentioned Zak Brown, McLaren's Chief Government Officer. Racing.
"BAT's transformation program is on the coronary heart of this partnership and we’re excited to share our technical experience and know-how to assist velocity issues up."
BAT beforehand ran his personal Method 1 crew, British American Racing, who competed between 1999 and 2004.
BAT's advertising and marketing director, Kingsley Wheaton, mentioned, "We’re extraordinarily proud and enthusiastic about this new partnership. which permits us to additional speed up the tempo of our improvements and our transformation.
"This provides us a really international platform that permits us to raised resonate our probably decreased danger merchandise, together with our manufacturers Vype, Vuse and Glo, in the end, innovation and know-how will assist us create a greater future for our customers world wide. "
The one different equi F1's presently linked to a tobacco model is Ferrari, sponsored by Marlboro producer Philip Morris Worldwide. Ferrari vehicles function the PMI Mission Winnow brand, which is presently being investigated in Australia to be used in selling tobacco.
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