Haas sponsors Wealthy Vitality, detached to the legality of the brand | F1 Season 2019

Wealthy Vitality, Haas' new essential sponsor, downplayed issues that he is perhaps compelled to alter his brand attributable to a lawsuit involving one other firm utilizing an analogous mannequin.

ATB Gross sales Restricted, which produces the bicycle model Whyte, filed a lawsuit in opposition to Wealthy Vitality and its CEO, William Storey, within the Mental Property Court docket. Each firms have registered comparable logos with wood patterns. Storey is against an ATB try to register a mark in 2017.

The case is to be heard March 12 and 13 with a cease on Could 1 – 4 races earlier than the F1 2019 season.


Addressing RaceFans on the presentation of Haas livery on the Royal Car Membership of London final week, Storey dismissed its fears of getting to pressure the corporate to alter its brand.

"I’ve no worries in any respect," Storey stated. "I can’t use the phrase" nonsense ", but it surely's actually baseless."

Haas' new shade palette, which displays Wealthy Vitality's model picture, made quick comparisons with John Participant Particular Lotus liveries from 1972 to 1986. Nonetheless, Storey said that the selection of colours of the model didn’t encourage it.

"Our model has at all times been black and gold and it's primarily as a result of I've at all times discovered a very evocative mixture, I've at all times beloved it. . The truth that I additionally preferred JPS Lotus automobiles could be very blissful. "

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